Meet Monique – business owner and marketing specialist. Intrepid traveller, lover of fine wine & good food. Proud mum to chocolate Labrador Moose.

About SMS HQ: marketing support for NZ businesses

Want to know what it is about SMS HQ that actually makes a difference to your marketing? It starts with practical, no‑nonsense marketing support. SMS HQ helps owners and marketing teams turn ideas into clear plans. It enables them to reach the right customers, keeping marketing manageable, not overwhelming. 

At the heart of SMS HQ is owner Monique Wijnen. She is a marketing specialist who cares deeply about supporting local businesses. Passionate about building real‑world connections and empowering people to be at their best.​

SMS HQ is just what you need…  

When marketing feels overwhelming, SMS HQ steps in. We provide specialist marketing support to keep it moving. SMS HQ’s mission is to remove marketing roadblocks for New Zealand businesses with specialist marketing support, so they can continue to grow sustainably.

That means:

• Turning scattered ideas into practical plans that fit your budget and capacity.
• Helping you connect with the right customers in a genuine, human way.
• Giving you the confidence and support to keep going, even when things get busy.

This is what specialist marketing support for New Zealand businesses looks like in practice. It is not about one‑size‑fits‑all campaigns. It is a partner who understands where you are and where you want to go. SMS HQ will help you get there. Curious?  Check out who we work with here.

How SMS HQ helps

SMS HQ combines strategy, implementation, and coaching. This ensures you get exactly the level of help you need, when you need it.​

• Ongoing Support – an outsourced marketing manager for established businesses that do not need or want a full‑time hire.
• Marketing Campaigns and Projects – from campaign planning to rollout and optimisation across channels. We work alongside your in-house team to keep things moving.
• Marketing Coaching – practical sessions to build skills and confidence, so you and your team can do more in house.

About Monique

Monique Wijnen moved to New Zealand from the Netherlands in 2006. Her career evolved around marketing, sales and supporting local business. She has worked across industries including medical devices, wine, honey, tourism, broadcast and print media, and B2B. She has helped organisations increase turnover, launched new channels and build stronger customer relationships.​

With degrees in International Tourism Management & Consultancy and Marketing Communication, plus experience working in Europe, Africa and New Zealand, Monique brings both structure and curiosity to every client relationship. Clients value her for asking the right questions, her straight‑up communication style, and her focus on making a real difference rather than chasing vanity metrics.​

Monique wears many hats underneath the marketing specialist label. Small‑business owner, intrepid traveller, lover of good food and wine, and proud mum to chocolate Labrador Moose. That mix of commercial focus and down‑to‑earth humanity shapes how SMS HQ works with every client.​

Working with SMS HQ is collaborative and transparent

You can expect:

• Lots of thoughtful questions. We really want to understand your business and what makes you tick.
• Honest feedback, delivered with respect. So you can make better decisions.
• Clear plans and follow‑through. Ideas turn into consistent marketing activity.

Don’t just take our word for it, check out what our clients have to say on the testimonials page.

Get in touch

Ready to go beyond reading about SMS HQ and see how this could look for your business? Contact Monique for a free, no‑obligation chat.