Marketing campaign management services for in‑house teams
Even with a solid marketing strategy, it is hard for in‑house teams to find the time and specialist skills needed to deliver every important project. Marketing campaign management services from SMS HQ give in‑house teams an experienced partner to plan and deliver projects. From launches and systems setup to social media and digital campaigns. We are here to support you – while you stay in control of your brand and key decisions.
These services provide flexible digital marketing project support. They are ideal for busy marketing managers who want someone they trust. This helps move important initiatives forward without adding another full‑time hire.
Specialist marketing project services for busy in‑house teams
These services are designed for marketing and communications managers who:
- Own the overall marketing strategy but need extra hands for complex or time‑bound projects.
- Are juggling product launches, website or booking‑system changes, and social media improvements alongside day‑to‑day work.
- Want external campaign and digital advertising support without losing visibility of what is happening.
- Need a partner who can manage details, suppliers and timelines while keeping you informed.
If that sounds like you, these specialist marketing project services are tailored to integrate with your team. They are made for the projects that matter most. Read about who we work with.
What you get with marketing campaign management services
When SMS HQ provides marketing campaign management services, the focus is on delivering clearly defined outcomes, within agreed time frames.
Depending on your needs, a project might include:
- Planning and coordination for brand and product launches, events, and new initiatives.
- Digital marketing project support. This can include setting up online booking systems or tidying and aligning your online presence across key platforms.
- Social and Google Ads management when paid media is part of the mix, including setup, optimisation and reporting.
- Social media profile audits, back‑end tidy‑ups and content strategy development so your profiles support your wider marketing goals.
- Training and handover for your team are part of the project. This ensures they can confidently manage day‑to‑day activity once everything is in place.
How projects run alongside your in‑house team
Think of SMS HQ as a project lead working alongside your team. For most projects, the process looks like this:
1. Brief and discovery
You share your project or campaign idea, objectives, constraints and internal stakeholders. Together, we clarify what success looks like, key dependencies and timing.
2. Proposal and scope
SMS HQ prepares a proposal outlining scope, deliverables, timelines and investment for the specialist marketing project services required.
You approve the scope and we agree communication and approval points, so everyone knows their role.
3. Plan and build
We work with you or your team to develop a practical plan. This plan could be for a launch, system setup, social media overhaul, or a campaign for digital advertising.
SMS HQ coordinates tasks, suppliers and internal contribution so the project keeps moving without adding to your team’s mental load.
4. Implement, optimise and hand over
We deliver the agreed work in the specified time frame. If required, we can supply documentation or training so your team can run the next phase confidently.
What we manage for you – examples of marketing campaigns
Every organisation is different, but common projects include:
- Designing and running multi-channel advertising campaigns, including social media advertising (Meta Ad Manager or LinkedIn Campaign Manager) and Google Ads.
- Conducting social media profile audits, tidying back‑end settings and ensuring branding is consistent.
- Developing a social media content strategy and then training your team to implement it.
- Planning and managing product and venue launches.
- Setting up or optimising online booking systems and managing listings on OTAs for accommodation providers.
Whether you have a specific marketing campaign in mind or just a list of “we really should fix this” items, SMS HQ can shape them into a manageable project.
Ready to move an important project forward?
If you need marketing campaign management services, we can help. We offer broad marketing campaign support. If you want to see how SMS HQ can work alongside your team, the best next step is a short conversation.
In a call, we can look at your project list, prioritise what will have the biggest impact, and discuss next steps. Give Monique a call today on 021 908 505.
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