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Marketing coaching for business owners and in‑house teams

If you want to keep marketing in‑house but do not want to figure it all out alone, marketing coaching gives you a practical thinking partner. Through action‑oriented sessions, SMS HQ helps you turn ideas into action, build confidence and keep your marketing moving alongside everything else on your plate.

Our marketing coaching for small businesses and in‑house teams sessions are hands‑on, not theoretical. You bring your questions, plans and challenges; together we work through them and leave you with clear next steps you can implement straight away.

Who marketing coaching is for

Our marketing coaching service is designed for:

Business owners and managers who run their own marketing or oversee a small team, and want guidance, accountability and fresh ideas without outsourcing everything.
In‑house marketing or communications managers who value a sounding board outside the organisation to pressure‑test ideas, structure plans and sharpen campaigns.

If you recognise yourself in either group, practical marketing mentoring can help you make better decisions faster and feel more in control of your marketing. Learn about who we work with here.

What you get from marketing coaching

Each coaching relationship is tailored, but typically includes practical marketing mentoring, not theory. Sessions focus on real work: reviewing live campaigns, refining copy, mapping simple funnels or fixing bottlenecks, rather than abstract models you will never use.

A regular space to step back from the day‑to‑day and look at your marketing with an experienced, objective partner.
Help to prioritise what to work on first, so your energy goes into the few things that will make the biggest difference.
Support with specific activities – from clarifying your audience and offers to improving campaigns, content and measurement.

Because this is practical marketing skills training, sessions are focused on real work: reviewing live campaigns, refining copy, mapping sales funnels or fixing bottlenecks, not abstract theory.

How coaching and marketing skills training are delivered

A typical engagement looks like this:

1. Discover

Free, no obligation meeting to understand your business, current marketing, and what you want from marketing coaching.

2. Proposal

Based on our Discover conversation, SMS HQ prepares a concise proposal outlining the focus areas for your marketing coaching, how often we will meet, and an estimate of the time and investment involved. Once you are happy with the approach, we book in your first session and get started.

3. Coaching session(s)

These can be one-off or regular 1:1 or small‑team sessions (online or in‑person where practical). Each session ends with agreed actions, so you always know what to do next and can see progress from one meeting to the next.

What we might work on together – examples of topics

Depending on your needs, sessions might include:

Shaping a simple marketing plan and calendar you can realistically stick to.
Reviewing existing campaigns or content and identifying quick wins.
Clarifying messaging and offers so it is easier to brief suppliers or team members.
Marketing skills training, for example, social media best practice for your business, use Meta Ad Manager confidently, understand marketing KPIs and what they mean for your business, or improve social and email content.

Every coaching and training relationship is different – the common thread is that each session moves you a step closer to marketing that feels manageable and effective.

Ready to explore marketing coaching?

If coaching or training sounds like the right fit but you are not sure how it would look for your situation, the best next step is a short conversation. Together we can decide whether marketing coaching alone, or a mix of coaching plus outsourced marketing or marketing campaign management, will give you the strongest results. Send us an email or give Monique a call on 021 908 505.