Outsourced marketing management for growing small and medium businesses
When marketing is important but never urgent, it slips between serving customers, managing staff and everything else on your plate. With outsourced marketing management you get senior marketing leadership and implementation without the cost or commitment of a full‑time hire.
SMS HQ provides practical, ongoing, outsourced marketing management so your marketing stops being ad‑hoc and starts working in a consistent, planned way. Think of this as having a trusted part‑time marketing manager in your corner. This person not only knows your business, they keep things moving and are accountable for results.
When an outsourced marketing manager makes sense
This service is designed for established small and medium‑sized businesses. They have grown beyond DIY marketing, but are not ready – or do not want – to hire a full‑time marketing manager.
This might be you if:
- You are the owner or general manager, and marketing keeps sliding down your to‑do list.
- Your marketing is a mix of “random acts” – a social post here, an ad there – rather than a joined‑up plan.
- You are spending money on marketing but cannot clearly see what is working.
- You want more of the right customers, but there is no time or headspace to manage marketing properly.
Want to check you are in the right place? See who we work with at SMS HQ.
What you get with outsourced marketing management
As your outsourced marketing manager, SMS HQ provides ongoing strategic direction and day‑to‑day coordination of your key marketing activities.
You can expect:
- A focused, realistic marketing plan that aligns with your business goals and budget.
- Regular marketing management services – from social media and email newsletters through to website updates and selected digital or traditional advertising.
- Clear priorities each month so you know what is happening and why.
- Plain‑English reporting so you can see what is working and where to adjust.
You stay in charge of the business and final decisions. SMS HQ takes responsibility for turning plans into consistent marketing activity.
How ongoing marketing management works with SMS HQ
Working with an outsourced marketing manager is generally straightforward and flexible. We work with a clear structure so you know what to expect at every stage.
1. Discover
We start with a free, no obligation chat to understand your business, goals, customers and current marketing activity. This is a chance to talk honestly about what is working, what is not, and where ongoing marketing management will make the biggest difference.
2. Proposal
From the information gathered in our Discover meeting, we prepare a detailed proposal. This outlines the scope of the work. It explains how your outsourced marketing manager will integrate into the business. For example, they might work the equivalent of half a day to a day a week. The proposal also includes any potential additional advertising spend. Once you are satisfied with the proposal and comfortable with the plan, we are ready to kick off our collaboration.
3. Plan
Next, we work with you to develop a practical marketing plan that fits your priorities, budget and capacity. In our first month, we work closely with you. Our aim is to truly understand the essence of your business. We dive into your story, learn about your customers, and discover what makes you different.
4. Do and refine
We implement and coordinate agreed activities. You get regular check‑ins and reports. This way, we can track results, refine, and improve over time.
While long, rigid contracts are not our style, we recommend committing to at least six months of outsourced marketing management. This is so you can fully experience the benefits of having a dedicated part‑time marketing manager by your side.
What we manage for you – examples of marketing management services
Every business is different but typical outsourced marketing management services can include:
- Coordinating social media content and posting schedules.
- Managing email newsletters and core automations.
- Briefing and liaising with designers, photographers or other suppliers.
- Updating website content and ensuring key pages support your goals.
- Overseeing selected digital or traditional advertising and tracking key performance.
The exact mix depends on your business – the focus is always on doing the right things consistently, not doing everything all at once.
Not sure if you need outsourced marketing, campaign management or coaching?
Unsure whether full outsourced marketing management, marketing campaign management or marketing coaching is the best fit, start with a conversation. In one short call, we can map out a lot. Where you are now, what you want to achieve, and whether a part‑time marketing manager arrangement or another service will deliver the most value.
Give Monique a call on 021 908 505 to talk about outsourced marketing management or send us an Send us an email.
