How do you know your advertising works for you?

It’s so easy to spend money on advertising, but how do you know what actually works for you? In this blog I’ll cover the key things you need to consider when deciding what advertising to do and how to measure it. Make sure you keep repeating these 3 essential steps!

Tips on how to define your target market

Let’s look at some key people who you should talk to; influencers, decision makers, buyers and users. Different groups require a different way of communicating with them. So decide who you’re wanting to talk to and turn your target market into a real person, making it so much easier to talk with them!