About

Meet Monique – business owner, marketing specialist, intrepid traveller, lover of fine wine and good food, and proud mother to chocolate Labrador Yogi

At SMS HQ, our passion is breaking down barriers for business owners and marketers, enabling sustainable growth. With a diverse background spanning various industries, we particularly enjoy collaborating with food and drink producers, as well as tourism operators. Our love for sharing exceptional food, drinks, and experiences with the world fuels our commitment to supporting local businesses and contributing to vibrant, prosperous communities.

About SMS HQ

We help business owners and marketing managers remove sales and marketing barriers so their business can continue to grow sustainably.

Through coaching, marketing, and project management, we seamlessly merge business and marketing thinking to cultivate meaningful, differentiated, and authentic brands for businesses. Our integrated marketing approach focuses on genuine relationship building and setting manageable, measurable goals, creating a foundation for success.

Why choose SMS HQ

We believe in delivering on our promises. With Monique Wijnen at the helm, SMS HQ brings a wealth of experience and a proven track record. Monique’s journey, from marketing for a medical device manufacturer in The Netherlands, to moving to New Zealand in 2006, and setting up SMS HQ in 2017 after spotting a need in the market, has been marked by a dedication to sales, marketing, and supporting local businesses.

It’s simple – we mean what we say and we deliver what we promise. 

Monique’s background

Monique holds Bachelor Degrees in International Tourism Management & Consultancy and Marketing Communication. Her diverse international experience in The Netherlands, France, and South Africa, coupled with ten years at various media companies, positions her as a seasoned expert. Over the past 20+ years she has honed her skills in marketing management, in particular paid digital marketing, social media marketing on the likes of LinkedIn and Facebook, and email marketing.

What drives us

Monique’s passion for empowering individuals and equipping them with effective sales and marketing tools is deeply rooted. Her transformative experience in Cape Town South Africa, witnessing the impact of business coaching on small enterprises, sparked a lifelong commitment to helping businesses thrive. As Anne Thackeray Ritchie once said, “Give a man a fish, and he’s hungry again in an hour. Teach him to catch a fish, and you do him a good turn.”

Get in touch

If you’re seeking genuine support to elevate your business, reach out to SMS HQ. We’re ready to help you enhance your sales and marketing skills, fostering sustainable growth and contributing to the prosperity of your community. Let’s build success together.

If you like what you’ve read so far and want to grow your business, please get in touch. I’d love to help.”


“Monique is very knowledgeable on all things marketing and a great asset to our local region! Always very approachable, helpful and keen to provide tips and solutions. You rock Monique!”

Bea Pole-Bokor, Owner of B!Social